WILLOW LONG TERM VALUE STRATEGY
Portfolio Management ServiceStrategy AUM
Trailing 1Y return
Trailing Returns
APMI · annualised beyond 1Y · as of 01 May 2026
- 1M
- -0.49%
- 3M
- -1.85%
- 6M
- -5.49%
- 9M
- —
- 1Y
- -1.12%
- 2Y
- +2.40%
- 3Y
- +8.16%
- 4Y
- +8.81%
- 5Y
- +6.63%
- Since Inception
- +8.58%
- Strategy AUM
- ₹294 Cr
- Benchmark
- Nifty 50 TRI
Performance vs Benchmark
Strategy vs Nifty 50 TRI · trailing returns, % · alpha = excess
| Period | Strategy | Benchmark | Alpha |
|---|---|---|---|
| 1 Month | −0.49% | −1.72% | +1.23% |
| 3 Months | −1.85% | −6.30% | +4.45% |
| 6 Months | −5.49% | −9.87% | +4.38% |
| 1 Year | −1.12% | −3.84% | +2.72% |
| 2 Years | +2.40% | +3.35% | −0.95% |
| 3 Years | +8.16% | +9.53% | −1.37% |
| 4 Years | +8.81% | +10.37% | −1.56% |
| 5 Years | +6.63% | +9.87% | −3.24% |
| Since Inception | +8.58% | +13.05% | −4.47% |
Monthly Performance
Growth of ₹100 invested · month-on-month · 13 months
| Month | Strategy | Benchmark | Alpha |
|---|---|---|---|
| May-2026 | −0.49% | −1.72% | +1.23% |
| Apr-2026 | +12.10% | +7.49% | +4.61% |
| Mar-2026 | −12.01% | −11.30% | −0.71% |
| Feb-2026 | +1.52% | −0.51% | +2.03% |
| Jan-2026 | −4.38% | −3.04% | −1.34% |
| Dec-2025 | −0.80% | −0.28% | −0.52% |
| Nov-2025 | +1.70% | +1.92% | −0.22% |
| Oct-2025 | +2.72% | +4.62% | −1.90% |
| Sep-2025 | +0.34% | +0.77% | −0.43% |
| Aug-2025 | −0.81% | −1.21% | +0.40% |
| Jul-2025 | −3.16% | −2.77% | −0.39% |
| Jun-2025 | +3.90% | +3.37% | +0.53% |
| May-2025 | +3.65% | +1.92% | +1.73% |
Strategy Details
APMI fact sheet
- Inception
- 03 Feb 2020
- Age
- 6.4 Years
- Min. investment
- ₹50,00,000
- Turnover (1Y)
- 0.43×
- Turnover (1M)
- 0.09×
- Product
- Equity
as of 31 May 2026
Asset classes
Investment objective
TO ACHIEVE HIGHER RISK ADJUSTED RETURNS BY FOCUSSING ON LONG TERM INVESTING AND REDUCING UNNECESSARY TRANSACTION COSTS, THEREBY BENEFITTING THE CLIENT PORTFOLIO
Fund Managers
1 manager
Name
RUSTAM KUMANA
Fees & Investment
As disclosed to APMI
- Min. investment
- ₹50,00,000
- Fixed fees
- AMC charge: 0.5%
- Variable fees
- AMC - 10% OF PROFITS
- Exit load
- 1ST YEAR - 1% 2ND YEAR - 1% 3RD YEAR - 1%
PMS Industry — SEBI
Latest monthly aggregate
- Total PMS AUM
- ₹44.11 Lakh Cr
- Total clients
- 2,23,279
- Discretionary
- ₹37.37 Lakh Cr
- Period
- july-2026
Industry AUM by asset class (top 5)
- Plain Debt Listed₹28.98 Lakh Cr
- Listed Equity₹7.60 Lakh Cr
- Plain Debt Unlisted₹5.00 Lakh Cr
- Mutual Funds₹1.93 Lakh Cr
- Others₹40,423 Cr
About
- Provider
- Willow Advisors Llp
- Strategy
- WILLOW LONG TERM VALUE STRATEGY
- Benchmark
- Nifty 50 TRI
- Source
- APMI
Strategy performance, AUM, fees and fund-manager details are sourced from APMI (Association of Portfolio Managers in India); industry aggregates are from SEBI’s monthly PMS disclosures. Returns beyond one year are annualised; past performance is not indicative of future results, and a PMS strategy carries no capital guarantee. For information only, not investment advice.